Who Are You? (In Less Than 30 Seconds)
Who Am I? The eternal question that has been asked throughout the ages will not be answered here today. Sorry to disappoint. I will, however, address what most people mean when they ask the question, “Who are you?” It is usually translated into, “What do you do?”
I don’t care what you do for a living, sales, business, non-profit, ministry, human resources, etc. because everyone has something to sell. It may not be a widget, but it’s something! Maybe it’s an idea, an opinion, or a message you want to get across. Whatever it is, you need to be able to describe it quickly and in a way that people can easily remember it.
No matter what you do or where you go, people who are interested in you will want to know what you do for a living, and here are two quick speeches you can prepare that can increase your word of mouth referrals.
An elevator speech is for when you meet someone and they ask you what you do. The idea is to be able to say your speech while in between floors on an elevator. The goal here is to keep it simple and highlight the points you want them to be able to remember and share with others.
Here is mine:
I do GPS offender monitoring. I work with law enforcement agencies and court systems to create virtual jails using GPS technology. Now they can incarcerate non-violent felons and misdemeanor offenders at 1/2 to 1/3 of the cost. Our goal is to help them save money while continuing to keep their communities safe.
The goal is to give them enough information to be able to tell another person what you do for a living. If you give them too much information they won’t even try to remember it.
Another goal is to generate interest and have them ask you for more information. Sometimes I simply respond with, “You know those ankle monitors you see on the bad guys in TV shows and movies? We make those.” It usually generates interests and gives me an opportunity to tell them more.
If someone shows interest, I usually hand them a business card and ask them to share the information with anyone they know that we could help.
This is a 20 second description of what you do if someone asks. It is also a 20-30 second voicemail describing what you do and why they should call you back.
Here is mine if I call a court:
My name is Johnny Walker and I am the Business Development Manager for Gryphex, a GPS offender monitoring manufacturer. Our goal is to work with courts like yours to offer alternative sentencing options utilizing GPS monitoring at a fraction of the cost of traditional incarceration. I would like to borrow 10 minutes of your time to learn more about your current issues and needs to see if we might be able to help. You can reach me at 404-5xx-xxxx. I appreciate your time and look forward to hearing from you.
You need to write yours down and practice it. I would recommend that you have 2-3 different variations of your voicemail speech so you can leave a different one each time you call. It doesn’t have to be vastly different. In fact, you want it to contain the same basic message, you just don’t want them to feel like you are reading off the same script every time you leave a message.
Knowing how to describe what you do in a clear and concise manner will help other’s understand when and why to call you. Just because you know what you do every day doesn’t mean you can articulate it well. Write your elevator and voicemail speech down and practice them so you will be ready the next time someone asks you what you do.